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# the Big Window

Psychology based market research

## Sitemaps

- [XML Sitemap](https://the-big-window.co.uk/sitemap.xml): Contains all public & indexable URLs for this website.

## Pages

- [Home](https://the-big-window.co.uk/) - Building Value through Insight-Led Decision-MakingWelcome to the Big WindowWe know how to unearth and fulfil the purchase needs and decisions of customers. In turn, this means we help our clients take decisions that drive real commercial value.We support clients from diverse sectors to achieve their goals.Financial & wider services. Travel. Leisure. Media. Charity & public
- [The Team](https://the-big-window.co.uk/team/) - Bringing you decades of experienceEverything we do is designed, conducted and delivered solely by our senior research experts, each with at least 20+ years of marketing and insight experience. Charlotte May, Group Head of Customer Research, Legal & General“The Team at the Big Window are incredibly experienced, with excellent understanding of financial sectors and extensive
- [Consumer Composite Investment (CCI) Cost Disclosure](https://the-big-window.co.uk/consumer-composite-investment-cci-cost-disclosure/)
- [Taking Part](https://the-big-window.co.uk/taking-part/) - Taking PartIf you’ve been asked to take part in a research study with us, here’s a look at what will happen. There are a number of ways you could be asked to take part, from completing an online survey or taking part in a face-to-face discussion. Selection For every research project we do, we are
- [What We Do](https://the-big-window.co.uk/what-we-do/) - Everything we deliver to clients is based on extensive subject knowledge and the very latest thinking in decision psychology and behaviour changeEverything we deliver to clients is based on extensive subject knowledge and the very latest thinking in decision psychology and behaviour changeBusiness intelligence and insight is only as good as its ability to support
- [Environmental Policy](https://the-big-window.co.uk/environmental-policy/) - the Big Window Consulting recognises that it has a responsibility to the environment beyond legal and regulatory requirements. We are committed to reducing our environmental impact and continually improving our environmental performance as an integral part of our business strategy and operating methods. Responsibility Lisa Edgar, Chief Executive Officer, is responsible for ensuring that this
- [Contact](https://the-big-window.co.uk/contact/) - Get in touchWe’re always looking for new opportunities and to build new relationships. Please get in touch and one of our team will be happy to talk through any questions you have. Thank you for your message. It has been sent.×There was an error trying to send your message. Please try again later.×First name *Last
- [Inclusive Outcomes](https://the-big-window.co.uk/inclusive-outcomes/) - Helping organisations design, deliver and monitor good outcomes for people in vulnerable circumstancesHelping organisations design, deliver and monitor good outcomes for people in vulnerable circumstancesInclusive Outcomes is our specialist consultancy that’s all about customer vulnerability. We help organisations to: Understand the needs of people in vulnerable circumstances, and the barriers they face in accessing and
- [Privacy Statement](https://the-big-window.co.uk/privacy-policy/) - How we use your information… This privacy statement tells you what to expect when the Big Window collects your personal information. It applies to information we collect about: Visitors to our website Complaints and feedback received Information required for commercial purposes for providing our services to our customers Information for marketing of the Big Window
- [Reviews](https://the-big-window.co.uk/reviews/) - “Great support, and great attention to detail. Avada is without a doubt, the best WordPress theme around.”Eu elementum sodales malesuada dictum amet, neque diam. Sed ac egestas augue vitae felis tellus id amet. Donec quisque integer egestas porttitor cursus. Lisa Smith, ThemeFusion 0%Proin eget tortor risus nulla quis lorem ut libero malesuada.“Everything went as planned,
- [Blog](https://the-big-window.co.uk/blog/) - CategoriesNews0 Featured postsEditor’s pick

## Case Studies

- [Cruise customer journey optimisation](https://the-big-window.co.uk/case-study/cruise-customer-journey-optimisation/) - The ask Our client asked us to help them optimise their communications strategy, with an end-to-end engagement map and give them a creative brief framework by understanding how different customer segments experience and travel through different journey touchpoints What we did Having designed the programme, we conducted extended sessions with customers stratified by journey experience
- [Unravelling and shaping investor journeys](https://the-big-window.co.uk/case-study/unravelling-investor-journeys/) - What we did We conducted stakeholder workshops to design investment pathways, followed by 36 detailed interviews with investors (customers) to map out individual journeys, allowing us to determine pivotal points and provide actionable insights. How did it help By understanding the broader context around each touchpoint in the investor’s journey, we identified diverse investor personas,
- [Building a new retirement income proposition](https://the-big-window.co.uk/case-study/building-new-retirement-income-proposition/) - What we did We Initiated a three-staged research to gauge customer perceptions on retirement planning, addressing our client’s challenge of developing an effective retirement solution. How did it help The research demystified customer comprehension, revealing which elements of the proposition were most enticing and identifying the core target audience. What was the outcome Empowered by
- [Market strategy and segmentation for 50+ consumer group](https://the-big-window.co.uk/case-study/50-segmentation-consumer-group/) - The ask Develop a segmentation-led brand and proposition strategy which the whole organisation can identify with including the identification of core segments which form the core organisational targets and data strategy. Re-orientate the proposition-development process around meaningful and future-facing consumer segments – encapsulating the future of the 50+ market. What we did We designed a
- [Engagement strategy build for leisure group](https://the-big-window.co.uk/case-study/engagement-strategy-build-lesiure-group/) - The ask Our client is a well-known not-for-profit leisure institution. It wanted the tBW team to design and conduct a segmentation that would facilitate a new brand strategy and marketing development programme. They wanted us to clearly identify different communication and brand engagement drivers across different existing and potential members. What we did We designed
- [Optimising New Claims Journey](https://the-big-window.co.uk/case-study/optimising-new-claims-journey/) - What we did Structured multi-stage research: started with an initial phone interview, continued with ongoing feedback via WhatsApp, and concluded with a post-settlement in-depth interview to gauge the entirety of the claimant’s experience. How did it help This methodology allowed us to capture immediate reactions and deep reflections, helping us identify positive and negative experiences
- [Transforming Client’s Brand Strategy for Success](https://the-big-window.co.uk/case-study/transforming-clients-brand-strategy-for-success/) - What we did We conducted comprehensive research and analysis to transform our clients brand strategy aligning it with their goals. How did it help By developing a strategic research framework we provided clear direction and guidance, empowering our client to make informed decisions and effectively differentiate themselves in the market. What was the outcome Strengthening
- [Assisting a commercial insurer to tailor propositions and communications for SMEs](https://the-big-window.co.uk/case-study/assisting-a-commercial-insurer-to-tailor-propositions-and-communications-for-smes/) - What we didWe assisted our client to gain insights into SME risk management practices and attitudes towards business insurance. How did it helpThis enabled them to develop tailored products and communications based on sector-specific profiles of SMEs. What was the outcomeImproved engagement, enhanced relevance and strengthened relationships with their clients (SME businesses).

## Fusion Elements

- [3 in a row image above](https://the-big-window.co.uk/fusion_element/3-in-a-row-image-above/)
- [3 in a row](https://the-big-window.co.uk/fusion_element/3-in-a-row/)
- [Starter Blog Post Card 2288 (P)](https://the-big-window.co.uk/fusion_element/starter-blog-post-card-2288-p/) - Continue reading
- [Starter Blog Post Card 2255 (P)](https://the-big-window.co.uk/fusion_element/starter-blog-post-card-2255-p/)
- [Internal link boxes](https://the-big-window.co.uk/fusion_element/internal-link-boxes/)
- [Starter Blog Post Card 2288 (L)](https://the-big-window.co.uk/fusion_element/starter-blog-post-card-2288-l/)
- [Starter Blog Post Card 2296 (P)](https://the-big-window.co.uk/fusion_element/starter-blog-post-card-2296-p/)
- [Starter Category Post Card 2295 (P)](https://the-big-window.co.uk/fusion_element/starter-category-post-card-2295-p/)
- [Starter Blog Post Card 2238 (P)](https://the-big-window.co.uk/fusion_element/starter-blog-post-card-2238-p/)