Building Value through Insight-Led Decision-Making
Welcome to the Big Window
We know how to unearth and fulfil the purchase needs and decisions of customers. In turn, this means we help our clients take decisions that drive real commercial value.
We support clients from diverse sectors to achieve their goals.
Financial & wider services.
Travel.
Leisure.
Media.
Charity & public sector.
We are very proud of both the work we do and the strong relationships we have with all of our clients.
We’re proud to have delivered value to many brilliant organisations, including:
Driving real value through deep insight and first-class application
The Team at the Big Window are incredibly experienced, with excellent understanding of financial sectors and extensive customer knowledge. They take a collaborative and enthusiastic approach to projects, showing deep engagement with the brief from day one through to delivery; providing expert consultancy on all aspects of the brief as a true business partner. The team are equally supportive outside of projects, acting as a sounding board and revisiting previous data, to help surface further valuable insights. They provide high-quality, trusted thinking through visually impactful outputs, that in turn help us drive effective business decision making.
the Big Window is a standout and go to business. They always support us over and beyond what is expected. Their ability to not only deliver to the brief, but to shape and support with broader consultancy and guidance is invaluable. I trust them implicitly. The team bring a breadth of expertise with diverse thinking too.
I would highly recommend the Big Window team! Their insight capabilities are excellent coupled with a real commercial understanding which ensures the outputs can be deployed at a commercial level and have a measurable impact on performance. The team are a pleasure to work with, years of experience and very nice people!
the Big Window are the first people I talk to if I need to understand the behaviour of groups of our customer base. Every time we have worked together I have been very impressed by the quality of the thinking of Lisa and the team together with their ability to translate the problem statement I am trying to resolve into a structured piece of consumer research. I have been especially impressed by their understanding of consumer needs and trends when dealing with potentially vulnerable customers; their insight into the behaviour of these customers has been invaluable to me and my team. I trust the team at the Big Window and know that when they are engaged in a piece of research work you will receive a significant amount of additional support and insight, not just a piece of consumer research, to help form better opinions and decisions on the back of the work. I can’t recommend them highly enough.
The research delivered by the Big Window has been instrumental in driving the strategic direction of our latest project. Undertaking this research has prevented us from going down the wrong path to achieve one of our strategic ambitions in Group Protection. From day one the team understood our brief and delivered research which gave us tangible outputs we can act on. The findings have given us pillars of investment we have confidence in and are supported right from the top. As a result, we have scaled up teams to deliver in the core identified areas. Phil, Farzana and Vicky were fantastic at keeping us informed of progress and expertly navigated a niche target market. I would highly recommend using them.
the Big Window are our first port of call for a tricky project that requires new thinking. They make you feel your research is the only thing they have to work on – understanding the needs of our organisation, and are generous with their time in offering advice. The proposals from the Big Window stand out head and shoulders above the rest with a range of interesting techniques and models, backed up with their incredible market understanding.
Not only ‘good on their feet’, the team also deliver absolute value in the debrief, often leaving me thinking ‘I wish I’d thought of that!’ They never fail to hit the bullseye with insights that we can strategically use and take forward.
